AI Search
How AI decides which brands it recommends
How does ChatGPT decide which brands to mention and recommend? A plain-language explanation of language models, memory, live search and why testing once tells you little.
Peter Minkjan12 min read
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About
Peter Minkjan
Co-founder
In search since 2008. Started with SEA and SEO, moved with the field through YouTube and social search, and spent the last two years reading how AI models decide what to recommend. He wrote down why we built Recommendable.
Deep dives by Peter Minkjan
Why ChatGPT doesn't recommend your brand, and what to do about itWhy dashboards don't show you a cause, the five layers that decide whether AI recommends you, and how to use a tracker well.Read the piece
The Search Intent Framework9 intents, 31 subcategories, 15 platforms, the complete framework for search strategy in 2026. With interactive radar charts to compare platform scores.Read the piece
Which platform fits which intent?Part 2 of the Search Intent Framework: 15 platforms scored per intent, with an interactive comparison and a profile per platform.Read the piece
Articles by Peter Minkjan
AI Search
Agent Optimization: Can an AI Agent Actually Use Your Site? (+ 5 Free Tools)
A website was always built for people who look and click. Recently, a new and very important user has joined them: the AI agent that performs tasks on behalf of the customer.
Peter Minkjan7 min read
AI Search
ChatGPT recommends your competitor. Why not you?
Admit it, you've probably asked ChatGPT which solution is best in your market. Your competitor came up. You didn't. The reflex is predictable: create more content, start tracking prompts, get a GEO tool.
Peter Minkjan1 min read
AI Search
GEO goes much further than optimizing your own website
Since ChatGPT and other LLMs (Perplexity, Claude, Gemini) have been introduced, a fierce debate has raged between two camps. Both agree that these platforms are emerging as new search engines, but what really matters is how do you get your brand recommended?
Peter Minkjan2 min read
AI Search
AI Search: visibility is a solution, not a strategy
Since ChatGPT and other AI tools emerged as search platforms, a whole new industry has emerged: Generative Engine Optimization, or GEO (we prefer to call it AI Search). The promise is tempting. People search differently, no longer via Google but on ChatGPT and similar. So you need to track your “AI visibility”. Optimize your content for LLMs. And pay a hefty monthly subscription for it.
Peter Minkjan8 min read