Insights
Deep dives on search and getting recommended
Long reads on how AI recommends brands and how people search. The first piece shows why AI does not recommend your brand; the Search Intent Framework is the frame beneath it.
Why ChatGPT doesn't recommend your brand, and what to do about itWhy dashboards don't show you a cause, the five layers that decide whether AI recommends you, and how to use a tracker well.Read the piece
The Search Intent Framework9 intents, 31 subcategories, 15 platforms, the complete framework for search strategy in 2026. With interactive radar charts to compare platform scores.Read the piece
Which platform fits which intent?Part 2 of the Search Intent Framework: 15 platforms scored per intent, with an interactive comparison and a profile per platform.Read the piece