Search Intent Framework · part 2 of 2Read part 1

Which platform fits which intent?

Part 2 of the Search Intent Framework: 15 platforms scored on 9 search intents.

by Peter MinkjanPublished March 1, 2026

Google Search

AI Search

YouTube

TikTok

Instagram

Google Maps

Dark Social

Marketplaces

Audio & Podcasts

Snapchat

Facebook

In short

Not every platform is equally strong everywhere. This overview compares 15 platforms on the 9 intents from the Search Intent Framework with interactive radar charts and detailed platform profiles. From Google and AI Search to Reddit, Snapchat and Dark Social.

Introduction

Not every platform is equally strong everywhere. Google dominates navigation and information, but loses ground on emotion and inspiration. AI Search is growing fastest on generation and orientation. TikTok wins on entertainment and trends. Pinterest stands alone on moodboarding.

This overview shows how 15 platforms score on the 9 intents from the Search Intent Framework. For each platform you'll find a descriptive profile with strengths and weaknesses, a recognizable usage example, and quantitative scores in the interactive charts.

The scores are based on a combination of usage data, platform capabilities and behavioral patterns. They are not absolute truths but a well-founded starting point for strategic choices.

Compare platforms by search intent

Each platform scores differently on the nine intents. The interactive chart shows how, and lets you compare up to four platforms at once.

Scores per platform

Scores:≥80≥60≥40≥20<20

Select platforms to compare (max 4)

Recommendable

Platform profiles

Per platform: what it's strong at, where it falls short, and a recognizable usage example. Click a logo to open its profile.

About the authors

Peter MinkjanCo-founder

In search since 2008. Started with SEA and SEO, moved with the field through YouTube and social search, and spent the last two years reading how AI models decide what to recommend. He wrote down why we built Recommendable.

Profile and articles

Read on

Why ChatGPT doesn't recommend your brand, and what to do about itWhy dashboards don't show you a cause, the five layers that decide whether AI recommends you, and how to use a tracker well.Read the piece

The Search Intent Framework9 intents, 31 subcategories, 15 platforms, the complete framework for search strategy in 2026. With interactive radar charts to compare platform scores.Read the piece