Why this is not a prompt tracker

Prompt trackers count mentions. We measure the decision.

Dozens of tools fire a fixed set of prompts every day and count whether you appear. That is a thermometer: it says you have a fever and nothing about the cause. The cause is your body of evidence, everything a model finds about you and what it has made of that. We measure that, and then the answer and the conversation.

The measurement chain

Nine links. A prompt tracker measures one.

A recommendation follows from what a model finds about you. We measure that evidence, the answer and the conversation, and turn all of it into a plan.

What you claimBrand Profile, Positioning
What you prove yourselfWebsite
What others say about youNarrative
What your market is aboutTopic Universe
What the model makes of youReputation
What the model looks upRetrieval
Your evidence
what the model finds about you, and what it makes of it
The answerPrompt tracker: only thisVisibility, Citations
The conversationConversations
The outcome
measured honestly, with a margin
What to doAction Plan
The plan
by impact and effort

Mentioned, recommended and cited stay three numbers. A prompt tracker measures them once a day from a fixed set of prompts; we measure them repeatedly, with a margin, and before that everything that shapes them.

What a prompt tracker leaves out

Five things a prompt tracker cannot show you

The buying moments in your market

A tracker measures a fixed set of prompts. We measure the buying moments, topics and questions from your market, and that map decides what gets measured.

The margin on every number

One answer is a coin flip. We ask repeatedly and print the 95% band and a label next to every number, so you see whether a difference is real or noise.

Whole conversations

The decision rarely falls at the first question. Buyer archetypes talk to an assistant until they decide, and you see where you drop out and why.

What the model checks

The searches a model fires before it answers, including the checks against your own site, and whether your pages hold up.

What to do

An Action Plan by impact and effort, with per action which page or channel, why it matters and who picks it up.

Why this is not a prompt tracker

A prompt tracker / Recommendable

Why this is not a prompt tracker	A prompt tracker	Recommendable
Cause or outcome	The outcome: whether you appear in the answer	Cause and outcome: your evidence, the answer and the conversation
Channels	AI answers only (GEO)	The AI assistants most deeply, plus your site, your market in Google and what reviews, forums and video say about you
What it measures	Whether you are mentioned in a fixed set of prompts	Whether you are recommended, on topics from your own market
Optimises for	Presence: being mentioned	Being recommended at the moment someone chooses
How often	One answer per prompt per day	Repeatedly, with a 95% band and a label on every number
How people ask	One prompt, first answer	Whole conversations with follow-ups, until the buyer decides
Memory or live	Pooled into one number	Kept apart, with the share of live answers where the model actually searched
What the model checks	The answer only	The queries the model fires before it answers, and whether your pages hold up
Context	Prompts generated from your website	Your brand profile: who you are, who you are up against, per product group
Who it is for	SEO specialists	The whole marketing team: brand, content, PR and tech
What you get	A dashboard	An action plan sorted by impact and effort, with an owner per action

Cause or outcome

A prompt tracker: The outcome: whether you appear in the answer
Recommendable: Cause and outcome: your evidence, the answer and the conversation

Channels

A prompt tracker: AI answers only (GEO)
Recommendable: The AI assistants most deeply, plus your site, your market in Google and what reviews, forums and video say about you

What it measures

A prompt tracker: Whether you are mentioned in a fixed set of prompts
Recommendable: Whether you are recommended, on topics from your own market

Optimises for

A prompt tracker: Presence: being mentioned
Recommendable: Being recommended at the moment someone chooses

How often

A prompt tracker: One answer per prompt per day
Recommendable: Repeatedly, with a 95% band and a label on every number

How people ask

A prompt tracker: One prompt, first answer
Recommendable: Whole conversations with follow-ups, until the buyer decides

Memory or live

A prompt tracker: Pooled into one number
Recommendable: Kept apart, with the share of live answers where the model actually searched

What the model checks

A prompt tracker: The answer only
Recommendable: The queries the model fires before it answers, and whether your pages hold up

Context

A prompt tracker: Prompts generated from your website
Recommendable: Your brand profile: who you are, who you are up against, per product group

Who it is for

A prompt tracker: SEO specialists
Recommendable: The whole marketing team: brand, content, PR and tech

What you get

A prompt tracker: A dashboard
Recommendable: An action plan sorted by impact and effort, with an owner per action

We still count citations. They are an excellent outreach list. They are not the KPI.

“If all you do is track prompts, you measure the outcome and miss the problem.”

Peter Minkjan, co-founder of Recommendable

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