AI Search
How AI decides which brands it recommends
How does ChatGPT decide which brands to mention and recommend? A plain-language explanation of language models, memory, live search and why testing once tells you little.
Peter Minkjan12 min read
Insights
What we learn about how AI recommends brands
What our audits are built on: our research into how AI assistants arrive at a recommendation, our articles, the terms we use and the questions we get most often.
Deep dives
Long reads on how AI recommends brands and how people search. The first piece shows why AI does not recommend your brand; the Search Intent Framework is the frame beneath it.
Why ChatGPT doesn't recommend your brand, and what to do about itWhy dashboards don't show you a cause, the five layers that decide whether AI recommends you, and how to use a tracker well.Read the piece
The Search Intent Framework9 intents, 31 subcategories, 15 platforms, the complete framework for search strategy in 2026. With interactive radar charts to compare platform scores.Read the piece
Which platform fits which intent?Part 2 of the Search Intent Framework: 15 platforms scored per intent, with an interactive comparison and a profile per platform.Read the piece
Latest articles
Go to the blog
AI Search
All the announcements from Google I/O, where they say it themselves: "Google search is AI search"
During yesterday's keynote, one thing became crystal clear: the traditional search engine we've known for three decades is being taken over by AI, piece by piece. Google Search is shifting from an index of blue links to a proactive, agentic ecosystem and today, several new elements were added to it.
Erik Mus5 min read
AI Search
Agent Optimization: Can an AI Agent Actually Use Your Site? (+ 5 Free Tools)
A website was always built for people who look and click. Recently, a new and very important user has joined them: the AI agent that performs tasks on behalf of the customer.
Peter Minkjan7 min read
See it on your own brand
What you read here, we apply to your brand: measured, read and interpreted by us, with an action plan your team can pick up.
Request now
Fixed price · no subscription · results within two weeks