First
Brand profile
Who are you, for whom, against whom, and how do you want to be seen?
A good consultant starts by asking questions, and so does the audit. In the brand profile we set down together who you are, for whom you are the best choice, who your competitors are and which associations you want. If you have several product groups, each gets its own profile, because competitors differ per group.
What you get
- One profile per brand, or per product group
- Your intended associations: the yardstick for every reputation number
- The questions we measure, derived from your market
The concepts you want AI assistants to link your brand to, and how much each one matters.