ChatGPT recommends your competitor. Why not you?
Admit it, you've probably asked ChatGPT which solution is best in your market. Your competitor came up. You didn't. The reflex is predictable: create more content, start tracking prompts, get a GEO tool.
Understandable. But you're drawing the wrong conclusion.
Prompt tracking tells you whether you're mentioned. Not why. And as long as you don't know why, you're optimising for a measurement tool instead of for reality.
That reality is this: AI recommends brands it understands. Brands it knows who they are, who they serve, and why they're worth recommending. You don't build that understanding with a better prompt set. You build it with sharp positioning, a consistent presence in the right places, and proof that others confirm your claim.
There are five layers where it goes wrong. Most brands stumble at the second.
Want to know which five and what you can do about it? We wrote a comprehensive deep dive.
Peter has worked in search and digital strategy since 2008. At Recommendable he researches how AI is fundamentally changing the search landscape and the marketing profession.
