About

Erik Mus

Co-founder

In marketing since 2012, from brand activation to YouTube, social and advertising. He builds the tool: the measurement, the dashboards and the presentations that come out of it.

Deep dives by Erik Mus

The Search Intent Framework9 intents, 31 subcategories, 15 platforms, the complete framework for search strategy in 2026. With interactive radar charts to compare platform scores.Read the piece

Articles by Erik Mus

AI Search

All the announcements from Google I/O, where they say it themselves: "Google search is AI search"

During yesterday's keynote, one thing became crystal clear: the traditional search engine we've known for three decades is being taken over by AI, piece by piece. Google Search is shifting from an index of blue links to a proactive, agentic ecosystem and today, several new elements were added to it.

Erik MusMay 20, 20265 min read